About

In fifteen years one thing has always worked for me: set it up, measure it, do better next time.

I am a marketer who thinks like an engineer. For fifteen years I have built marketing as a system - from strategy through acquisition to teams and numbers.

Jakub Ryba

How I think

Results-focused

I do not care about activity for its own sake. I care about what moved - leads, conversions, revenue.

T-shaped

I understand the whole of marketing and go deep where it pays off the most. I connect strategy with execution.

Ownership mindset

I own things end to end, from idea to outcome. I do not wait for a brief - if something is needed, I build it.

Proof, not promises

+30 %

MQL growth 3 years running

1 → 8

from one-man show to a working team

8 → 15 %

SQL conversion lift in 18 months

10+

years of building my own side projects

What I do

Web & Digital Marketing

SEO/SEMcontent marketingGoogle AdsMeta AdsLinkedIn AdsCROanalytics & reporting

Strategy & Growth

growth strategyfull-funnelcampaign planningexecutionmarket researchcompetitive analysisbudget & ROI

Leadership & Collaboration

team leadership (1→8)coachingcross-functional workvendor managementprocess optimizationend-to-end ownership

Analytical mindset combined with creative problem-solving and strong execution capabilities.

Strengths

My top 5 from the CliftonStrengths® assessment.

Leads with Strategic Thinking

  1. 1

    Strategic

    Strategic Thinking

    Before I start, I need a map. I can quickly tell which path leads somewhere and cross out the rest.

  2. 2

    Learner

    Strategic Thinking

    The process of learning pulls me more than the result. That is why I keep digging into new tools.

  3. 3

    Achiever

    Executing

    I need something finished by the end of the day. Otherwise the day does not count.

  4. 4

    Focus

    Executing

    I set a direction and hold it. I notice the detours and let them pass.

  5. 5

    Responsibility

    Executing

    If I say I will do it, I do it - even when conditions change along the way.

The ranking comes from my CliftonStrengths® (Gallup®) result. The descriptions are my own words, not official copy.

The path so far

2025–nyní

Fractional CMO & strategic growth partner

Freelance

2026

Head of Digital Sales

Direct Fidoo

2019–2025

Head of Marketing

Easy Software

2018–2019

E-commerce Manager

Easy Software

2015–2017

Online Marketing Manager

Easy Software

2012–2015

Marketing Manager

LAO Industrial Systems

Get in touch

I can think marketing through and do the work myself. If you want someone who builds you a system, not a slide deck, say hi.

ryba.jacob@gmail.comLinkedIn