Momentum comes from three things: structure, feedback, and learning.
I am a marketer who thinks like an engineer. For fifteen years I have built marketing as a system — from strategy through acquisition to teams and numbers. And when something grabs me, I build my own product. My experience is global, across 80+ countries.
+30 %
MQL growth
0 → 8
team built
8 → 15 %
conversion lift
80+
countries of experience
How I think
Results-focused
I do not care about activity for its own sake. I care about what moved — leads, conversions, revenue.
T-shaped
I understand marketing broadly and go deep where the leverage is. I connect strategy with execution.
Ownership mindset
I own things end to end, from idea to outcome. I do not wait for a brief — if something is needed, I build it.
What I do
Web & digital marketing
Strategy & growth
Leadership & collaboration
The path so far
2025–
Fractional CMO & strategic growth partner
Freelance
2019–2025
Head of Marketing
Easy Software
2018–2019
E-commerce Manager
Easy Software
2015–2017
Online Marketing Manager
Easy Software
2012–2015
Marketing Manager
LAO Industrial Systems
„Momentum comes from three things: structure, feedback, and learning. Give the work structure, measure, learn from the results — and repeat. Nothing magic, just an honest loop.“